From first to full time farming


George goes to the dairy farm‘Series three continues with episode two. This innovative, agriculture-focused series is proudly brought to you by Agricultural land media and AgriNet.

Co. Wicklow farmer George Beattie is in Rebel County to visit the Hynes family farm – Peter, Paula and their three children.

The family milks 180 pedigree cows on the farm, up from 50 in 2010.

George talks to Peter and Paula about the use of AgriNet on the farm, their way into the dairy industry and the role of the family on the farm.

The ongoing series of videos produced by Agricultural land media has, with the support of AgriNet, provided unique insights into the management practices used by dairy farmers across the range of dairy farming business models implemented in Ireland.

Everyone was Widely recognized for her focus on clearly communicating new ways of thinking within the dairy sector and her role in providing potential learning opportunities for Irish dairy farmers.

The latest production is another invaluable reference point for anyone interested in modern milk production systems.


beginning of the journey

Peter did not come from farming and was given the opportunity to go into farming at the age of 36. There were 50 cows on the farm and Peter said he needed to figure out where his farming journey was going.

Peter said, “I joined a discussion group and went back to Ag college which I was told would never pay.

“I had to learn a lot about a grass-based system. At that time we spent 240 days on grass and 270kg milk solids / cow, running a veal-to-beef system.

“When I look back on the beef system, it was really a savings plan. I would have better put the money in the mail, done no work and still got it out at the end of the year.

“The fact that I have agriculture and studies made it a lot easier for me to do it, I was able to put what I learned into practice.

“I was also able to question a lot of what I read to see whether it worked on the farm or not.”

Peter Hynes

Calf pattern

Regarding the change in the operating system, Peter said: “We very quickly switched to 300 days of grazing and looked at our breeding program.

“At that time we didn’t use artificial insemination (AI); we had a 31 week calving period. For a herd that calves in spring, I believe we bordered on wanting to calve in autumn as well.

“I remember talking to Mike Bateman and he said I should just shave and we did the following season.

“I like genetics and breeding, and I like getting this site right. Many people say that the calving season is the start of your farming year, but in fact it goes back to the previous April.

“April 2021 was the start of our production year for 2022 because if we don’t get them into the calf, they won’t be milked the following season.

“We used some sexed semen and daughter proven bulls, but I really liked what I saw on the Economic Breed Index (EBI).

“I got into agriculture on the eve of genomics and the controversy that came with it. But at the same time I liked the concept of where the technology would lead us from a breeding point of view. ”

George goes to the dairy farm

Holy Grail

When Peter finished Ag college the plan was to increase to 90 cows, but that quickly changed when the quotas were lifted.

Peter said, “With the quotas increasing, we saw a big change to increase the herd. I laugh when I think back to the fact that my six-year business plan was to reach 90 cows after graduating from Ag college.

“That was my holy grail and I had no intention of going any further. Then I got wind of the odds being running and it was… to get 180 cows as fast as possible.

“If the cat had stood still long enough in 2015, I would have milked it by accident. because I needed numbers quickly. ”

From the pan into the fire

In 2014 the third daughter of Peter and Paula was born, and Paula decided not to go back to work, but to go into farming alongside Peter.

Peter said: “It was a big challenge for her, until the end of 2014 she had never milked a cow. We still have the first cow on the farm that Paula ever milked and the two have become good friends.

“My view of agriculture has changed since 2012 or 2013 when I was very business minded.

Family farm

Hynes Farm is a family business with Peter, Paula and their three girls who all help.

Paula said: “I’ve never been home; I worked 120 hours a week, Peter practically raised the two girls on his own.

“Now that the family is farming, I’m at home. We can have dinner together … do homework with them. All the girls are very interested in the farm, we couldn’t do without them.

“The girls come to the milking parlor, which means that we as a family have a lot of time together.”

Paula Hynes

Peter added, “This place only works if it’s family run.”


The Hynes family use AgriNet on the farm and when asked what he sees as the biggest asset, Peter said, “Control over the numbers doesn’t matter how big your herd is.

“To have control over what is happening on the farm and to be able to simplify it.

“I’m the worst in the world with paperwork and my account, bank manager, vet, and everyone else who interacts with me will attest to that.

“But I love being able to use my phone and have access to everything on my phone.

“The ability to pick up things quickly, whether it’s scanning or drying. It is able to see and deal with this information very quickly. ”

Find out how much the app would cost you based on your herd size by click here.

Peter went on to say: “There is nothing worse for the Bord Bia audits than having a large pile of papers when they call.

“The guys from Bord Bia can easily find the information on the phone when they need it.”

For more ‘George goes dairy farming’

Find out more about all episodes of the third series here:

Part 1: “George goes dairy farm”: 18 All Ireland victories and 225 cows in Co. Cork

Find out more about all episodes of the second series here:

Part 1: “George becomes a dairy farm”: 1 pair; 2 farms; 3 children; and 750 cows

Part 2: ‘George goes dairy farm’: Changing the game with sexed semen

Part 3: “George goes dairy farming”: Victory in Wexford with heifer synchronization program

Part 4: “George goes dairy farming”: Reaching 38.4 cpl and 3.94% protein with black and white

Part 5: “George goes dairy farming”: From a dairy farm in Co. Louth to the European Parliament

Find out about all episodes of the first series here:

Part 1: “George goes to the dairy farm”: “We’ll go another row and see how it goes on; the land is here ‘

Part 2: “George goes dairy farming”: 50% of the genetics of the Belgian blues in Co. Meath

Part 3: “George goes dairy farming”: Attention is directed to the breeding in Co. Meath and Co. Wexford

Part 4: “George goes dairy farming”: The right number of cows for the system in Co. Wexford

Part 5: “George goes dairy farming”: Calving 200 cows in just 4 weeks in Co. Wexford

Part 6: ‘George goes dairy cattle’: Tagging calves and a date with a Meath Farmer who calves in the spring

Part 7: “George goes dairy farming”: Which system works best and why?

learn more

For more information on AgriNet HerdApp, simple click here.

For more information on progressive genetics, see click here.

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