The legacy consortium Remember A Charity has launched a digital platform that enables charities to personalize old promotional materials, both for this year’s Remember A Charity Week and beyond.
The platform enables charities within the consortium to create personalized promotional materials for legacy donations with their own image, message, logo, brand color and website address.
This year’s Remember A Charity Week campaign was designed to get more people to talk about legacy donations. That’s what you want?’ Campaign creative was developed in collaboration with Atomic London. The digital platform is available to charities joining or joining the consortium before the end of July 2021. General campaign materials are then available.
Catriona Sinclair, Fundraising Manager for FRAME (Fonds for the Replacement of Animals in Medical Experiments), commented:
“When you’re in need of funding now, it isn’t always easy to focus on longer-term returns, but will gifts can really make a big difference – especially for a small charity like us with big ambitions to drive change. Larger funding pools like these allow us to afford to conduct research and make real strides in finding viable alternatives to animal methods.
“Like so many small teams, we have to use our resources as much as possible. So it’s really exciting to be able to create and customize our own legacy resources for this year’s Remember A Charity Week. We can’t wait to share it with our audience in September. “
Remember A Charity Week will take place September 6-12 and will result in the consortium running a high-profile consumer campaign and encouraging the public to leave a gift in their will. The campaign includes targeted social marketing and a promotional video with the wombles. The consortium’s partnership network of campaign supporters (professional advisors, lawyers and willers) will also highlight the opportunity to leave a charitable legacy to willing customers.
Promotional activities will continue throughout the year, with national newspaper supplements planned in The Daily Telegraph and The Scotsman in October to celebrate legacy donations.
Rob Cope, director of Remember A Charity, said:
“Inheritance is critical to so many charities, especially now that funding flows are so stretched. So this year our focus is on making it as easy as possible for charities – regardless of size or purpose – to embrace the campaign and give them the tools they need to start conversations about to begin bequesting and demonstrating what it is that enables them to achieve.
“We are working together to amplify the message during Remember A Charity Week and we will reach out to people across the country asking if they are helping the country’s charities by leaving a gift on their will.”
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